This spring’s boldest fashion trend has its origins in post-war Japan, when American troops had designs
sewn onto their jackets during their service. Thus named the ‘souvenir’ jacket, the style is typified
by its cut – similar to a classic American baseball jacket with a silky finish and bright,
handcrafted embroidery, featuring Japanese dragons, tigers and cherry blossoms.

While the jackets once stood as a symbol of counterculture, with rock stars like Mick Jagger
choosing to wear them whilst on tour, thanks to brands like Gucci and Saint Laurent
the souvenir jacket makes a return to fashion as a craze sparked by celebrity street style.


If you like the combination of sporty and feminine elements – this style is for you!
They’re extremely versatile and they do a great job elevating your everyday staples,
but also work well for a more elegant girl’s night out.


This is our take on the bright and bold bomber jacket style…

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